Naama Avital is an entrepreneur and a manager of social and business enterprises. Most recently, she was director of European activities for Time to Know, an international company that develops innovative technological tools for teaching and learning. Prior to that, she was a member of the company’s management, strategy, and business development team in Israel. Among other jobs, Naama has served as deputy director of the nonprofit Educating for Excellence, where she developed a national program for nurturing academic excellence in Israel’s socioeconomic periphery. This involved developing training and evaluation programs, as well as developing curricula for the development of mathematical and logical thinking. Naama also served as the national pedagogical director of the Branco Weiss Institute’s program “Leadership, Learning, Thinking,” which reached thousands of children, youth, teachers, and school principals. She holds a bachelor’s degree in philosophy and literature, and a master’s degree in Hebrew literature, both from the Hebrew University of Jerusalem. She is interested in creating a platform to enable the general public to participate in academic thinking and research, in particular in the natural sciences.